We love: WOTNOT

WOTNOT founder Sinead Roberts – photo courtesy of Simone Pietschner photography

Sinead Roberts studied I.T. at Uni and her first “real” job was on a 2-year contract with Fujitsu in Tokyo, since then she’s taken herself down a completely different path, and it all started when she had her first child. Sinead wanted to start something new and inspiring, and her journey took a series of steep learning ramps (no curves!) to build and begin WOTNOT - creating a suite of everyday essential products that are 100% wot’s good, 0% wot’s not!

We caught up with Sinead to chat about the modern-day cosmetics & beauty industry, organics, and being a super well-rounded mum!

What inspired you to start up WOTNOT?

My business partner Sioned Guard and I brought the first eco disposable nappy (Moltex) to Australia and it went off! We were working out of our homes, taking orders over the phone and soon our mums (customers) got to know us and started asking for complementary products like wipes, nappy bags etc.  After many months and not finding the right fit here or abroad we decided to have a go at making them ourselves.  Our mums knew exactly what they wanted and couldn’t have been more helpful in advising on ingredients, and what they did/didn’t like in existing products. The mums have always been our inspiration for WOTNOT and we still turn to them when deciding what we will do next.

Why is an organic lifestyle important to you?

I think we need to simplify things… less is definitely more.  My concern for myself and my family is not about the effect of one chemical on our bodies but the amount of chemicals we use on a daily basis. The more we go back to basics, the better, and that’s what organic is all about.

What changes would you like to see in the cosmetic/beauty industry?

The pressure on women and young girls to look perfect is worrying! Unrealistic as it is, I think it would go a long way to relieving the problem if media didn’t Photoshop so many images to remove any perceived flaws. I think Photoshop can help you lose kilos in a way that no diet can! On the plus side I like to think that each generation is getting more savvy and will look for reviews from friends or online when making purchases. Hopefully this will mean that cosmetics companies will gradually put more real content and value into their products rather than relying solely on an image of perfection to do the job.

Top 5 must-haves on a desert island?

My husband… am I allowed to say that!?

Well, if you were to say that I’m stranded and fighting for survival then I’d say:

1. A mobile phone or GPS locator!

2. A good book… or better still a tablet with loads of good books.

3. Sunscreen… I’d love to tan but unfortunately it usually doesn’t work for me.

4. Pocket knife… last time I used one was in the Girl Guides but I do remember that they’re handy for survival trips!

5. My favourite comfy shorts and t-shirt.

When was the last time you did something for the first time?

This sort of conjures up wild adventures but it’s been a while since I did that!! Probably paddle boarding at the beginning of the year. A little less adventurous, I recently watched my 11 year old play a game of cricket  for the first time. I brought my fold out chair, sunscreen, sun hat, some snacks and tried to follow what was going on.  To be honest, they were all about the same height and all wore the same white uniform so I wasn’t always sure which one he was, but it was a very enjoyable morning!

What’s the one thing you cringe at having eaten, used, or worn now that you’ve gone organic?

All the baby care products I used on my firstborn before I realised what was really in them…  My daughter has benefited from a lot more experience and was definitely not exposed to the same level of chemicals as my son.  Also the demo I saw you do, dunking conventional tampons in water to see what comes out of them… that was pretty scary!

Connect with Sinead & WOTNOT on…

Facebook: www.facebook.com/www.wotnot.com.au 

Website: http://www.wotnot.com.au/

 

GIVEAWAY!!!

We have 5 WOTNOT sunscreens to giveaway… Simply tell us below what conventional product you would like to see “go organic” & why to win!

 

Berry Liberman

Berry Liberman is an incredible (and incredibly busy) woman. Berry wears many hats, she’s the Editor of Dumbo Feather magazine, she sits on the board of the Melbourne Festival and she’s a social entrepreneur, but her stand-out favourite hat of all? Mum of two, with another on the way.

Let’s start with an easy one. How do you choose who you profile in Dumbo Feather?

We argue a lot about it, and we are building lists all the time…people we know make suggestion, and also people we don’t know! We have a big list internally inside the office that we all add our wants to, then we have a process to determine who gets to the top of the list and then we battle it out.

Sounds fun! So then, what’s your favourite part of the creative process?

When it’s crunch time. I love it when the pressure is on and we have to put the magazine together, like now (Dumbo is about to go to print!). We all get into very intense, very deep conversations about why we’re doing what we’re doing, so the content is always flushed through a pretty strong debate process of why this issue, why this content, why this spread, why this layout, why these images. That’s the part I love the most, when it gets very… muscular.

Let’s make this clear, you’re the editor of a magazine about to hit print point,  you’re about to be a mum for the third time, AND you run a company. We’d love to know what your top tips are for staying sane?

Umm. A nanny that you love and that your children love is really important, so that person is a part of your family. And a good partnership, so Dan (Berry’s husband and business partner) and I, we co-parent, we’re both very connected to our family’s rhythm, what the kids need, what we need. And prioritising, it sounds naf, but you have to know what’s at the absolute top of your list, and for us it’s the kids and our relationship, so if that ever feels like it’s not humming, we drop everything else to make sure that we nourish our family. And we make sure that we nourish a meaningful life between us, and that’s our work. Our work and our family, it comes from the same value system, the same values base, that’s how you do it.  But not to be trite, it’s bloody hard and I am full of guilt a lot of the time but I’m getting better at prioritising. I am naturally a very disorganised and spontaneous person, so I can’t really cater to that, I have to be organised and it’s good, it’s very good discipline.

It sounds like the key is your support network?

Yes, an amazing support network is key, you can’t do it without that. I have that at home and then I come into work and there’s another support network, so the two really work together. Which is very lucky, I mean we own and run the business so we’re not under the pump from someone else telling us what to do, we get to determine that, which means we work most nights. We always do pick ups, we go home, we do bedtime, bathtime, we have dinner together and then dinner is usually a work dinner, leading into a night of work. I sleep more than Dan does, but I try to be in bed by 11pm especially now that I’m pregnant.

You talk about  living a meaningful life, what does that mean to you?

Living a meaningful life, I think, is having an authentic alignment between your personal life and your working life, I think doing meaningful work is fundamental – because all of us have so much to give and if you can put it in a context, a framework and channel it and focus it to doing something and contributing something meaningful to the world that’s incredible. And family, for me, is an incredibly meaningful journey.

Final question: When was the last time you did something for the first time?

Oh my god. I’ve never had a third child. I don’t know! Do you know when the last time you did something for the first time was?!

Ok, let’s rephrase, when was the last time you did something that scared you?

I do stuff that scares me all the time, but it’s within the context of the same! I feel like I’m constantly being pushed and pushing myself, in that I never thought that I’d really be able to do the family and work thing to the extent that I am. But I’ve found that the more I put on, the more I am able to do, which has been an amazing thing for me to see – to my great shock!

Doing things for the first time, I’m really not in that time of my life, there’s so much that I want to do but it really is a timing thing, and I think that’s a really important question for women, “Can you do it all?” “Not at the same time!” So right now, to look at it, I would say that I have it all, but I don’t have carefree travel, great nights’ sleep, the ability to experiment and explore new things all the time. I’m in a routine, and by the way, that’s how you juggle family as well, the routine saves your life. And so I’m in that probably for ten years, which for some people would feel like a huge sacrifice, but for me, there’s time.

There is an interview with one of our favourite women, the incredible Vandana Shiva, in the current issue of Dumbo Feather Magazine, Vandana is an Indian philosopher and eco-warrior and you can read her Dumbo Interview here.

Disclosure: Berry and her husband Dan own Small Giants, an impact investment company – which also happens to be one of TOM Organic’s business partners. We’re not interviewing Berry because she works with us, we just think she’s a pretty darn incredible woman!

Dumbo Feather Magazine

 

 

 Sonya Driver from Eco Tan

Sonya Driver is the creator of one of our favourite products in the TOM office - Eco Tan. Spring Racing Carnival is in full swing here in Melbourne, and summer is well and truly on its way (although some days it might be hard to tell), in any case, we’re bronzing up in anticipation of some quality beach weekends and poolside barbecues, product of choice? Eco Tan all the way. This certified organic self-tan contains no nasty chemicals or synthetics (and it also leaves you a beautiful honey brown!). We caught up with company founder Sonya for a chat (keep reading for your chance to WIN an Eco Tan pack!).

Why is an organic lifestyle important to you?
I want to give myself the best chance I can to see my grandchildren! It just makes sense.

What sparked you to create EcoTan?
My younger sister was diagnose with a Melanoma at the age of 30. We then started using fake tan and I became concerned about the ingredients that could get into Rachael’ scar. My research showed exactly what I suspected, nasty synthetics. So I started to make my own organic solution for family and friends and word of mouth grew and before you know it I was making solution for salons!

TOP 5 must haves on a desert island?
1. A cyclone proof house
2. A Mac computer
3. An organic veggie garden
4. A jet (along with a pilot)
5. Fishing gear
Oops I forgot the kids ;)

What are your guilty indulgences at that Time Of Month?
Chocolate! I am not normally a chocolate lover, but at that Time of Month, that is my all time  favourite craving, mmm.

When was the last time you did something for the first time?
I just booked in for a Shirodhara oil treatment, I have wanted one for ages. The treatment is about relaxation and pouring warm oil on forhead for 1 1/2 hours. People are raving about. I will let you know how it goes…

Connect with Sonya & Eco Tan on …
Twitter: @tan_eco
Facebook: www.facebook.com/EcoTanAus
Website: www.ecotan.com.au

 

GIVEAWAY!!! We have 3 Eco Tan packs to give away to get you bronzed for summer! Each pack contains Eco Tan Invisible Tan and an exfoliating glove. Valued at $54.45 each! Simply tell us below why you’ll be choosing Eco Tan this summer (or facebook page and head to the WIN tab!) Competition Ends 15/11/12.

 

Three years ago Sammie Appleyard & her business partner Kirsty Dunphey started a business called Baby Teresa, making organic cotton baby wear – neither of them actually had children at the time (these days they have 3 between them!) – but they weren’t in the business of making clothes for their own children, they were in the business of making them for others – and not just the people buying. For every Baby Teresa romper sold, one is donated to a child in need, this incredible company also donate a percentage of their profits to getting baby formula into orphanages in developing countries. This is how business makes change in the world. Their baby clothes are 100% organic and super cute to boot! We chatted to Sammie about organics, motherhood and guilty indulgences:

Why is it important for you and your family to live an organic lifestyle?
It is really important to me and my family to look at ways we can look after ourselves as well as the environment around us.  After having children I have become more and more conscious of what my husband and I are consuming, what the children are consuming, what products we use, our food waste and what impact it is having on the environment around us.  One thing I have recently started is recycling our food waste into a compost bin.  I plan to use this in our garden and vegie patch in the next coming month.  When working on our recent Baby Teresa range, we wanted to ensure that we came up with a range of products that were not only soft on baby’s skin, but didn’t contain any harsh or nasty chemicals or pesticides.  It is so nice to know when dressing Max in Baby Teresa each day, that he is wearing clothing that is soft and kind to his skin, which also has a good impact on the environment.

How do you manage the mummy life work balance? Do you have any tips for other mums or female entrepreneurs looking for balance while running their own businesses?
I work three days a week in Human Resources for the State Government and have two days a week and the weekends at home with my 2 year old (Oliver ) and 1 year old (Max).  When the boys are having their afternoon sleeps, I am able to allow a couple of hours for working on Baby Teresa and then often spend a couple of nights a week catching up on emails, packing orders, bookkeeping, working on new designs and general day to day duties.  I suppose for me the balance would have to be ensuring I allocate quality time to my family (reading, playing games with the kids, taking them for walks and runs at the park, involving them in our cooking and gardening and general day to day activities) and then allocate a certain times during the week (when the boys are in bed) to working on Baby Teresa.  I find this works well for me!

What are your TOP 5 organic must haves?
1. Byron Bay coffee beans for my weekend coffee fix
2. Home grown vegies from our organic vegie patch
3. Cindarella stain remover (a must have cleaning product for all women!)
4. Bellamy apple/banana snacks for my 1 year old Max (he can’t also can’t live without his Baby Teresa 100% organic short and long rompers! They’re a must have for all babies so soft on their skin)
5. And for a little “jazz me up” Butter London nail polish!

Is there anything you’d like to share with our community about post baby body changes at that Time Of Month?
For me it would have to be the bloating and feeling of fullness in my stomach a few days prior to that time of month, not a nice feeling or site!

What are your guilty indulgences at that Time Of Month?
Chocolate! I am not normally a chocolate lover, but at that Time of Month, that is my all time  favourite craving, mmm.

Connect with Baby Teresa on …
Twitter: @Baby_Teresa
Facebook: www.facebook.com/BabyTeresaFan
Website: www.baby-teresa.com

GIVEAWAY!!! We have a gorgeous Baby Teresa Set to give away to one lucky reader! Prize includes a short romper & knitted hat (colour and size of your choice) valued at $39.90. Simply head over to our facebook page for your chance to WIN!