Sinead Roberts studied I.T. at Uni and her first “real” job was on a 2-year contract with Fujitsu in Tokyo, since then she’s taken herself down a completely different path, and it all started when she had her first child. Sinead wanted to start something new and inspiring, and her journey took a series of steep learning ramps (no curves!) to build and begin WOTNOT - creating a suite of everyday essential products that are 100% wot’s good, 0% wot’s not!
We caught up with Sinead to chat about the modern-day cosmetics & beauty industry, organics, and being a super well-rounded mum!
What inspired you to start up WOTNOT?
My business partner Sioned Guard and I brought the first eco disposable nappy (Moltex) to Australia and it went off! We were working out of our homes, taking orders over the phone and soon our mums (customers) got to know us and started asking for complementary products like wipes, nappy bags etc. After many months and not finding the right fit here or abroad we decided to have a go at making them ourselves. Our mums knew exactly what they wanted and couldn’t have been more helpful in advising on ingredients, and what they did/didn’t like in existing products. The mums have always been our inspiration for WOTNOT and we still turn to them when deciding what we will do next.
Why is an organic lifestyle important to you?
I think we need to simplify things… less is definitely more. My concern for myself and my family is not about the effect of one chemical on our bodies but the amount of chemicals we use on a daily basis. The more we go back to basics, the better, and that’s what organic is all about.
What changes would you like to see in the cosmetic/beauty industry?
The pressure on women and young girls to look perfect is worrying! Unrealistic as it is, I think it would go a long way to relieving the problem if media didn’t Photoshop so many images to remove any perceived flaws. I think Photoshop can help you lose kilos in a way that no diet can! On the plus side I like to think that each generation is getting more savvy and will look for reviews from friends or online when making purchases. Hopefully this will mean that cosmetics companies will gradually put more real content and value into their products rather than relying solely on an image of perfection to do the job.
Top 5 must-haves on a desert island?
My husband… am I allowed to say that!?
Well, if you were to say that I’m stranded and fighting for survival then I’d say:
1. A mobile phone or GPS locator!
2. A good book… or better still a tablet with loads of good books.
3. Sunscreen… I’d love to tan but unfortunately it usually doesn’t work for me.
4. Pocket knife… last time I used one was in the Girl Guides but I do remember that they’re handy for survival trips!
5. My favourite comfy shorts and t-shirt.
When was the last time you did something for the first time?
This sort of conjures up wild adventures but it’s been a while since I did that!! Probably paddle boarding at the beginning of the year. A little less adventurous, I recently watched my 11 year old play a game of cricket for the first time. I brought my fold out chair, sunscreen, sun hat, some snacks and tried to follow what was going on. To be honest, they were all about the same height and all wore the same white uniform so I wasn’t always sure which one he was, but it was a very enjoyable morning!
What’s the one thing you cringe at having eaten, used, or worn now that you’ve gone organic?
All the baby care products I used on my firstborn before I realised what was really in them… My daughter has benefited from a lot more experience and was definitely not exposed to the same level of chemicals as my son. Also the demo I saw you do, dunking conventional tampons in water to see what comes out of them… that was pretty scary!
Connect with Sinead & WOTNOT on…
We have 5 WOTNOT sunscreens to giveaway… Simply tell us below what conventional product you would like to see “go organic” & why to win!