We invited INIKA founder Miranda Bond to share her inspiring story with you:
I’m delighted to be sharing the Inika story with the TOM community. I met TOM founder Aimee at a conference last year and was blown away by this incredible and inspiring woman. I love the TOM products and think Aimee has created such a beautiful and worthwhile brand.
This is the story of Inika and how our prestige natural cosmetics brand came to be. My background is not in cosmetics. I migrated to Australia from the UK in 1997. Having struggled with endometriosis and associated infertility for many years, in my mid 30s I had all but resigned myself to the fact that I would not conceive naturally when I came across a book called The Hormone Heresy. Written by American holistic wellness guru Dr. Sherill Sellman, the book suggested that women like me could restore balance to our endocrine systems by changing our diet, eliminating chemicals in the daily products we use, and using natural progesterone cream.
Figuring I had nothing to lose, I resolved to follow the guidelines in the book – which included throwing out all my makeup – and within three months I was pregnant, and suitably overjoyed ! After the birth of my healthy daughter Lola in 2002, my endometriosis cleared up completely, after years of being told by doctors that there was no solution other than surgery. I was amazed, and resolved to focus my life on helping to educate and empower other women to take control of their health by limiting the toxins they put into their bodies and by seeking out natural options wherever possible.
Shortly after, I presented community workshops on Toxic Free Living, and went on to form the not for profit website www.thrivinghealthywomen.com.au, dedicated to providing information and resources on women’s health and toxic free living.
After being bombarded by emails from women around the globe searching for all-natural makeup, and finding there were so few options out there, I decided to create my own range. The result was INIKA, a 100 percent natural makeup brand incorporating organic and vegan products that were devoid of synthetic chemicals, containing only the finest natural ingredients.
We have won numerous awards since our inception in 2006, over 30 awards for product excellence and innovation including the prestigious ACP Magazine award for Best Foundation and we were nominated for the Marie Claire Prix de Beaute award for Best Product, sitting alongside Dior and Chanel.
Unlike many so called ‘natural’ brands, INIKA products are guaranteed to be completely free from harsh petrochemicals, fillers, talc, bismuth oxychloride, GMO ingredients, parabens, preservatives, mineral oils, phthalates and fragrances. In an industry that is still largely unregulated and rife with ‘green washing’, I believe it can be difficult for consumers to make informed choices about what to use on their skin. That’s why all our INIKA products carry the triple consumer guarantee: to be cruelty-free, to be vegan, to be Halal, in addition half of our products range is CERTIFED Organic by Australia’s OFC body, which ensures that they contain between 75-95% certified organic content.
I believe in glamour that is good for you, natural does not have to be boring!
We are so excited to be sharing INIKA with TOM customers that we are offering an amazing introductory $20 voucher for all TOM customers, simply check out the TOM Facebook page for details.
Do try our NO COMPROMISE makeup and discover a whole new world of organic cosmetics..
All my love,
CEO and founder INIKA